Editorial Theme Illustrations

As a member of the Editorial and Content team at The Nature Conservancy, I was tasked with conceptualizing and producing illustrations that captured the essence of each FY24 Editorial Calendar theme.

These illustrations were primarily shared on social media (including Instagram, Threads, Facebook, X, and LinkedIn) and were paired with introductory-level copy. The captions prompted viewers to learn more about regenerative agriculture, ocean conservation, and fresh water protections. Often, viewers were guided towards a dedicated landing page.

Each full frame illustration received tens of thousands of impressions and engagements, including views, shares, comments, likes, and click-throughs. Across all themes and platforms, these illustrations consistently outperformed other organic content.